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Talk Back – The Age of Ability

Wondering what it’s like to work with us? Who better to explain than our clients!

We asked Rani and Adam, the founders of the Age of Ability, to share their experience of the Talk Ink. branding process…

What did you know/understand about branding before you started working with Talk Ink.?

Rani:  Very little! I’d never really thought about it, to be honest. I didn’t realise there were so many parts to it.

Adam: Same. I knew a bit from a process I’d been through in my own personal branding, but it wasn’t as in-depth as what we did with Talk Ink.

What’s been the most interesting thing you’ve learnt through the process?

Rani: (Laughs) Always let the professionals do it!

Adam: For me, it was how important it is for the language and visual components to work together – how they complement each other. The idea really comes to life with all the different elements – I saw how things like words and imagery brought more depth to what our original idea was. And I also learnt how important font is!

Rani: Because I don’t have a creative background, I had a vision in my mind, but I didn’t really know how to turn that into a brand. I think it’s important to trust in your designer’s vision and capability. You asked all these questions and at first I didn’t know why, but when you see the results it makes so much more sense.

What did you find most challenging about the process?

Adam: Anything to do with the visuals! I’m not a ‘visual person’, so I really don’t know what looks good or bad when it comes to colours and images. I don’t know how those things can influence the way someone sees your business, so I had to learn to trust the experts.

Rani: I found the most challenging part to be the fact we were a partnership working together for the first time. When you’re being asked questions and trying to articulate what’s important to you, it’s hard when you don’t communicate in the same way as your business partner. Adam’s super logical and, as he says, not the most visual person. Whereas I felt like I understood more of the visual things.

The process really highlighted how important it is to be on the same page before you start. Sometimes it was quite frustrating because there were parts that tested our friendship. But what’s come out of that is a better understanding about our own strengths and weaknesses and how we can utilise that within the Age of Ability.

On top of starting a new business, last year you also walked the Kokoda Track – what was that like?

Adam: It was way more beautiful than I expected.

Rani: Yeah, at some parts I felt like I was in Avatar.

Adam: Or Jurassic Park.

Rani: It was easier than I expected, I think because I’d built it up in my mind to be this ginormous challenge. Which it was, but in a different way than I was expecting.

Adam: (Laughs) Rani prepared for the worst. She had all bases covered!

Rani: There were parts that were surprisingly flat. I wasn’t expecting there to be smooth, flowy bits. But the hard bits were ‘get fucked’ hard! There were definitely moments where we both put our headphones in and got into a zone. That was when it got mentally challenging.

Adam: For me it was much more a physical challenge than mental. I went in with very little expectation. I knew it was going to be hard, but I felt confident with my training. I definitely have a new appreciation for the body’s capability to adapt to environments as needed.

What are your business plans for this year?

Adam: I would say we’re moving into a period of consolidation. In a lot of ways, we were chasing our tails up until Kokoda. We were starting a new business while also preparing for this massive personal challenge. It was definitely a steep learning curve! We want to have a strong foundation and a level of excellence, so this year, while we aim to grow, we really want to build on those foundations and those systems to really help us lift off. Last year, we got everything going and this year is when we really kick-start the business.

What advice do you have for other business start-ups?

Rani: Have an open mind and be open to feedback.

Adam: Know your strengths and weaknesses. And know where to find help for the things you’re not so good at.

You can see more of the Age of Ability’s brand elements here. To learn more about the Age of Ability or to connect with Rani and Adam, visit their website here.

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