Having suffered not one but three major brain haemorrhages before the age of 30, Rani Vincent knows a thing or two about brain injuries. During each of her recoveries, she had to re-learn many day-to-day activities that we all take for granted, including how to walk and talk. While many people believe brain injuries are the domain of the elderly, a startling number of young people are affected by brain injury conditions. Which is why Rani’s brief for the Brain Injury Project brand was to create something which would appeal to a younger audience. At the core, the Brain Injury Project is focused on improving the quality of life for those who have been affected by brain injury, fostering a positive and empowered mindset, promoting a healthy brain lifestyle and harnessing the power of a supportive and uplifting global community.