The Age of Ability

branding / copywriting / photography / print / social / web

Three brain injuries and childhood cancer were not going to stop Rani Vincent and Adam Kellerman from achieving greatness. Having supported each other to overcome their own disabilities, Rani and Adam formed the Age of Ability to help others transform the way they perceive their own limitations and inspire them to live their best life. They needed a brand which could capture their adventurous spirit and positive attitude, while communicating their purpose to a diverse audience.

We identified three principles that spoke to the personality and purpose of the Age of Ability: bravery, forward motion and the power of two. These became the core concepts that have been implemented across the brand execution. Forward motion is represented in the lettering in the word mark, the positive language used in all communications, and the colour gradient applied in the visual design.

When we thought of icons that spoke to the concept of bravery and strength, we naturally came to the idea of the lion. Lions are not only fierce, they also operate best as a group (or pride) and their cubs are born with dark spots which fade over time, like a person’s scars. You will also notice that the lions are always shown as a pair, representing the power of two.

What did Rani and Adam think about working with us? Find out here.

“Adam and I had this big vision for the Age of Ability and no idea how to put it all together and make it look good…until we had a consultation with Peta and Emily from Talk Ink. They were able to take this very rough idea that we had and come up with our entire brand and boy did they do an absolutely AMAZING job! From designing our logo to the entire branding of the business and then building our website. These ladies know their stuff! They were not only extremely professional and patience with us, they really took the time to understand what we wanted before delivering something that far exceeded our expectations! It’s a great feeling when we get so many comments from others about how good our brand looks, and we owe it all to Peta and Emily!”

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