As we have mentioned, Peta is not just an incredibly talented designer and photographer, she’s also a singer-songwriter making a name for herself on the alt-country scene. While it might seem like a dream to be a musician who can also design your own album art and marketing materials, it’s actually a tricky business working on your own creative brand. The good news is, building her own music brand has taught Peta a lot about what today’s musician needs to stand out from the crowd.